Science-Marketing

 

I get great questions from webinars and emails that give me a chance to illustrate important points about grant writing (I’ve got a webinar happening this Saturday, sign up here).  I just got an email question that brought up an important issue:

Recently, I read a proposal written by a tenured faculty member who recently got her R01 funded. She has a record of getting grants, so, I expected to have my socks blown off by her proposal…. The proposal wasn’t ...(read more)

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A few weeks ago I posted at The Scientist blog about a new jewelery store that had opened up near my office … and I was concerned that this jewelry store was headed for a sad fate if they didn’t soon figure out their “Unique Selling Proposition (USP).” The USP is that unique value that a business brings to the market to differentiate it from other businesses.

Grants must have a USP as well. In the current environment, “me ...(read more)

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Today I had a conversation with someone who is now working for free at a major academic center.

Yes, that’s right. This person is no longer being paid a salary – but is still working.

The center that this person is working at brings in a few hundred million per year in grant money – on top of hundreds of millions in patient care revenues, etc.

But, because ...(read more)

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Today Morgan discusses really really boring scientific talk titles. Giving a great science talk begins with having a great title, that captivates the audience and motivates them to come to your talk. Don’t be afraid of giving your talk an interesting title! You will stand out, because everyone else will continue to use boring dry ...(read more)

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The other day, after reading a book on copyrighting by Joe Sugarman, I decided to use one technique that he suggests for coming up with a title for an upcoming talk.

The technique is simple: brainstorm. Don’t just write one title. Write 25 or more. Then pick the best one.

So I started brainstorming. I wrote some titles. I wrote some more. I started feeling silly, but I forced myself to write some more.

Towards the end, ...(read more)

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