If you’re a scientist who wants to get your work recognized, then the titles you put on your talks, papers, and grants matter.
Today I had a conversation related to my bike shop that illustrates this point (and how to do it) clearly.
My business partner is doing a tele seminar series on bike touring. She named the first interview:
“Bike touring with Ross & Laura”
I took one look at the title, and the record playing in my mind came to a screeching ...(read more)
Tagged as:
headlines,
papers,
talks,
titles
The other day, after reading a book on copyrighting by Joe Sugarman, I decided to use one technique that he suggests for coming up with a title for an upcoming talk.
The technique is simple: brainstorm. Don’t just write one title. Write 25 or more. Then pick the best one.
So I started brainstorming. I wrote some titles. I wrote some more. I started feeling silly, but I forced myself to write some more.
Towards the end, ...(read more)
Tagged as:
papers,
talks,
titles
