A few years ago I gave a talk in the biochem department at UNC. Afterwards I went out for lunch with my mentor, and he berated me. (Did I mention that he can be an intimidating guy? But I listen to him, since he’s the one who helped me go from no grants to lots of grants…)
He berated me for several things, including using a difficult-to-read font, giving a software demo that took a bunch of time to get ...(read more)
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If you’re a scientist who wants to get your work recognized, then the titles you put on your talks, papers, and grants matter.
Today I had a conversation related to my bike shop that illustrates this point (and how to do it) clearly.
My business partner is doing a tele seminar series on bike touring. She named the first interview:
“Bike touring with Ross & Laura”
I took one look at the title, and the record playing in my mind came to a screeching ...(read more)
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Today Morgan discusses really really boring scientific talk titles. Giving a great science talk begins with having a great title, that captivates the audience and motivates them to come to your talk. Don’t be afraid of giving your talk an interesting title! You will stand out, because everyone else will continue to use boring dry ...(read more)
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The other day, after reading a book on copyrighting by Joe Sugarman, I decided to use one technique that he suggests for coming up with a title for an upcoming talk.
The technique is simple: brainstorm. Don’t just write one title. Write 25 or more. Then pick the best one.
So I started brainstorming. I wrote some titles. I wrote some more. I started feeling silly, but I forced myself to write some more.
Towards the end, ...(read more)
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