I’m writing a book in which I claim that “you need to market your science!” Upon hearing the word “marketing”, a lot of scientists look at me as if I’ve gone over to the dark side. It’s almost as bad as carrying the bubonic plague.
But marketing has got to be better than some of the stupid mistakes I’ve made in my career (maybe I should call it “career blunders?”). More than once I developed a great idea and then it ...(read more)
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