Don’t once think that because you can name a large array of facts about your field that people will be impressed.
But if you think that a “beggar” is going to get grants, choke on this: in the USA right now, only about 1 in 10 grant proposals to NIH get funded. In many other countries, it is even harder than that.
But on the flip side, just because you come up with something “new” or “novel”, you can’t necessarily call it innovative, either.
His advice boils down to a few simple but transformational ways of approaching grant writing. Almost anyone can do these things. But if you don’t do them, you’re likely to struggle with grants for your entire career.
Starting in January, NIH is implementing a shortened grant format for all of the main grant types, including R01’s and K awards. This came from very long and involved deliberation with many members of the research community, spanning years.