should science really be so boring all the time? Most talk titles I see convey that sense. But given that we need to get more people interested in science, not less, how about we make it a little bit interesting from time to time?
Science is a creative product – just like books and CDs. While one can’t go about writing “late night infomercial” style headlines for manuscripts or grant proposals (I’m sure that would backfire), it is essential to pay attention to how the work is being “marketed”. (aside: most science work is not marketed at all – that’s why most articles get buried in the trashbin of history so rapidly).
Paying attention to the concept of Marketing would have made all the difference in taking the technology that I poured my blood, sweat, and tears into (and the Government poured a lot of money into), and getting it used.