There is a huge misconception that most grant writers have. You may think you’re talking to another rational adult in your grant, but you’re not. You’re actually talking to the “lizard brain.” Misunderstanding this leads to rejections, miscommunications, and frustrations. Check out the video to see why that is and what to do.
If you want more help understanding the layers of the brain, and how to communicate to each one in your grant, register for the Grant Dynamo 2.0 course, here.