Connecting With Your Reviewer
Is your reviewer perfectly objective? We are taught that in science, everything is objective. When it comes to your reviewer however, they often respond to…
Tag: communication
How to Avoid The Frame Clash with Your Reviewer
You and your reviewer have very different perspectives. If you don’t understand the difference and take great care to ameliorate it, you will have far…
Facts don’t win, passion does!
At the risk of giving you the impression that Idaho is full of backwoods uneducated types, I’m going to mention a recent article about the…
Global warming as a science marketing blunder
The global warming debate stirs up passions from both supporters and deniers. One thing that is clearly lost in most of the “popular” debate is…
Science Marketing blunder #1
Paying attention to the concept of Marketing would have made all the difference in taking the technology that I poured my blood, sweat, and tears into (and the Government poured a lot of money into), and getting it used.