You and your reviewer have very different perspectives. If you don't understand the difference and take great care to ameliorate it, you will have far less chance of success. You'll
Morgan recently heard from someone that a good grant proposal must start with "In this proposal we " and it must be followed by a hypothesis that will be tested. Morgan delves into this issue, and mentions an upcoming series on grant writing that you won't want to miss.
Starting in January, NIH is implementing a shortened grant format for all of the main grant types, including R01's and K awards. This came from very long and involved deliberation with many members of the research community, spanning years.