should science really be so boring all the time? Most talk titles I see convey that sense. But given that we need to get more people interested in science, not less, how about we make it a little bit interesting from time to time?
The global warming debate stirs up passions from both supporters and deniers.
One thing that is clearly lost in most of the "popular" debate is the underlying science.
There was an article
Science is a creative product - just like books and CDs. While one can't go about writing "late night infomercial" style headlines for manuscripts or grant proposals (I'm sure that would backfire), it is essential to pay attention to how the work is being "marketed". (aside: most science work is not marketed at all - that's why most articles get buried in the trashbin of history so rapidly).
Your goal is to show strength, confidence, and logical thinking about your research, with each aim well thought out and accomplishing a critical mission within the context of your proposal.