Dirty Puppies and Clear Proposals
The Structure of Persuasion As part of a society who’s basic standards of living are based largely off of advertising and marketing – I’ve noticed…
Category: grantwriting
Snoozeville: Is Your Proposal Lulling Your Reviewer to Sleep?
Trying to get your proposal “right” on the first round of writing? That’s a recipe for failure… Many of the scientists I work with try…
How to Avoid The Frame Clash with Your Reviewer
You and your reviewer have very different perspectives. If you don’t understand the difference and take great care to ameliorate it, you will have far…
How You’re Destroying Your Grants with “Scarcity” Thinking
I recently tried to buy a kayak, and experienced full-bore what it’s like to deal with people who are operating from scarcity. It’s a good story for illustrating what often happens to my research clients who are trying to get grant funding, and struggling….
Relying on Your Reviewers to be “Experts” is Dangerous
I was having a conversation with a client, giving feedback on a proposal. As I often find myself doing, I was encouraging her to simplify…
