Connect:

marketing

 

Today I had a conversation with someone who is in the middle of a science career, and is having trouble with getting grants funded.

It seems like there are a lot of us mid-career people who are having struggles of various kinds. My goal is to help with those, in any way I can.

In this particular conversation, we touched on the topic of the importance of having papers published in “reputable” journals to get your grant funded. Journals like ...(read more)

{ 4 comments }

 

Today Morgan discusses really really boring scientific talk titles. Giving a great science talk begins with having a great title, that captivates the audience and motivates them to come to your talk. Don’t be afraid of giving your talk an interesting title! You will stand out, because everyone else will continue to use boring dry ...(read more)

{ 1 comment }

 

The global warming debate stirs up passions from both supporters and deniers.

One thing that is clearly lost in most of the “popular” debate is the underlying science.

There was an article that studied this: “Balance as bias: global warming and the US Presige Press“.

They make an interesting case about why the popular press coverage of the issue, under the guise of “balanced reporting,” actually skews away from the science.

Here’s a simple thought experiment to illustrate how “balanced” reporting is biased

Say we ...(read more)

{ 2 comments }

 

I’m writing a book in which I claim that “you need to market your science!”  Upon hearing the word “marketing”, a lot of scientists look at me as if I’ve gone over to the dark side.  It’s almost as bad as carrying the bubonic plague.

But marketing has got to be better than some of the stupid mistakes I’ve made in my career (maybe I should call it “career blunders?”).  More than once I developed a great idea and then it ...(read more)

{ 2 comments }

retargeter