Science is a creative product – just like books and CDs. While one can’t go about writing “late night infomercial” style headlines for manuscripts or grant proposals (I’m sure that would backfire), it is essential to pay attention to how the work is being “marketed”. (aside: most science work is not marketed at all – that’s why most articles get buried in the trashbin of history so rapidly).
Your goal is to show strength, confidence, and logical thinking about your research, with each aim well thought out and accomplishing a critical mission within the context of your proposal.
The way to starve the beast is to bypass it. The F&A money should go directly to the researcher’s most immediate unit (e.g. department).
Science Online 2010 is a confluence of writers, scientists, bloggers, and folks figuring out how the internet, science and writing are coming together. This session…
nobody is going to tout your work for you, you have to do it yourself, and it is a critical part of any type of communication you produce as a scientist.