Your reviewer makes a snap judgement within a few seconds of opening up your proposal to read. That snap judgement will heavily bias the remainder of your reviewer’s interaction with the proposal – i.e. whether they are looking for reasons to support or reject.
I introduce the concept of the “funnel” and how you can use it to create a hook that is more likely to interest your reviewer from the beginning.
Enjoy!
1 Response to "Get Your Reviewer “hooked” on your Specific Aims page"
Thank you! This was just what I needed to sit my butt down and start my grant! I look forward to your other tips.. as soon as I develop my hook!