Your reviewer makes a snap judgement within a few seconds of opening up your proposal to read. That snap judgement will heavily bias the remainder of your reviewer’s interaction with the proposal – i.e. whether they are looking for reasons to support or reject.

I introduce the concept of the “funnel” and how you can use it to create a hook that is more likely to interest your reviewer from the beginning.

 

Enjoy!

One thought

  1. Thank you! This was just what I needed to sit my butt down and start my grant! I look forward to your other tips.. as soon as I develop my hook!

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